Cloud of words from respondents on LinkedIn asked to define social media But the LinkedIn respondents show no evident consensus on defining social media. Moreover, what about social media that is not about marketing? This got me thinking.Social media seems a simple enough idea. But it can be hard to sell to colleagues and C-suites who see it as just a fad, something that teens do. So maybe we do need a definition.Maybe a simple definition would help. Definitions allow us to put a stake in the ground, to say what something is or isn’t.Surely the world’s largest online reference source would have something meaningful to say. The closest it comes to a definition is: “Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” Um, okay. But how do you convey that to execs? But the article seems to cover the basics.

Cloud of words from respondents on LinkedIn asked to define social media But the LinkedIn respondents show no evident consensus on defining social media. Moreover, what about social media that is not about marketing? This got me thinking.Social media seems a simple enough idea. But it can be hard to sell to colleagues and C-suites who see it as just a fad, something that teens do. So maybe we do need a definition.Maybe a simple definition would help. Definitions allow us to put a stake in the ground, to say what something is or isn’t.Surely the world’s largest online reference source would have something meaningful to say. The closest it comes to a definition is: “Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” Um, okay. But how do you convey that to execs? But the article seems to cover the basics.

Cloud of words from respondents on LinkedIn asked to define social media But the LinkedIn respondents show no evident consensus on defining social media. Moreover, what about social media that is not about marketing? This got me thinking.Social media seems a simple enough idea. But it can be hard to sell to colleagues and C-suites who see it as just a fad, something that teens do. So maybe we do need a definition.Maybe a simple definition would help. Definitions allow us to put a stake in the ground, to say what something is or isn’t.Surely the world’s largest online reference source would have something meaningful to say. The closest it comes to a definition is: “Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” Um, okay. But how do you convey that to execs? But the article seems to cover the basics.

Cloud of words from respondents on LinkedIn asked to define social media But the LinkedIn respondents show no evident consensus on defining social media. Moreover, what about social media that is not about marketing? This got me thinking.Social media seems a simple enough idea. But it can be hard to sell to colleagues and C-suites who see it as just a fad, something that teens do. So maybe we do need a definition.Maybe a simple definition would help. Definitions allow us to put a stake in the ground, to say what something is or isn’t.Surely the world’s largest online reference source would have something meaningful to say. The closest it comes to a definition is: “Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” Um, okay. But how do you convey that to execs? But the article seems to cover the basics.

Cloud of words from respondents on LinkedIn asked to define social media But the LinkedIn respondents show no evident consensus on defining social media. Moreover, what about social media that is not about marketing? This got me thinking.Social media seems a simple enough idea. But it can be hard to sell to colleagues and C-suites who see it as just a fad, something that teens do. So maybe we do need a definition.Maybe a simple definition would help. Definitions allow us to put a stake in the ground, to say what something is or isn’t.Surely the world’s largest online reference source would have something meaningful to say. The closest it comes to a definition is: “Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” Um, okay. But how do you convey that to execs? But the article seems to cover the basics.

Cloud of words from respondents on LinkedIn asked to define social media But the LinkedIn respondents show no evident consensus on defining social media. Moreover, what about social media that is not about marketing? This got me thinking.Social media seems a simple enough idea. But it can be hard to sell to colleagues and C-suites who see it as just a fad, something that teens do. So maybe we do need a definition.Maybe a simple definition would help. Definitions allow us to put a stake in the ground, to say what something is or isn’t.Surely the world’s largest online reference source would have something meaningful to say. The closest it comes to a definition is: “Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” Um, okay. But how do you convey that to execs? But the article seems to cover the basics.